Lance Shields Lance Shields

How I Use AI

The designers who thrive in the AI era aren't just fluent with the tools—they know exactly where human judgment takes over. This is my journey from cautious observer to AI-native practitioner, learning what to collaborate on and what to protect.

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Lance Shields Lance Shields

The Market Punishes Guessing

Product design without user input is guessing. Product strategy without validated intent is theater—polished, fast, and convincing, until the market punishes you for building the wrong thing beautifully.

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Lance Shields Lance Shields

Designing for Trust, Not Just Transactions

There’s a lot of talk about AI and retail these days, but the truth is, people still want to feel like someone’s looking out for them. The designer’s job isn’t just to make things efficient or smart—it’s to make them helpful, honest, and human.

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Lance Shields Lance Shields

Designing for Dragons: The New Rules of AI UX

The old UX maxim was "Don't make me think." The new AI UX maxim is "Please, for the love of all that is holy, think a little bit before trusting what this very convincing machine just told you." We're workshopping a shorter version.

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