Lance Shields Lance Shields

What a Year of Writing 'Design Amplified' Has Taught Me

It started as a way to make sense of a chaotic year in design—AI hype, layoffs, shifting roles, and a career ladder that suddenly felt more like loose scaffolding. But looking back, it became something else: a record of what it feels like to design (and lead) at the start of a new era.

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Lance Shields Lance Shields

Designing for Trust, Not Just Transactions

There’s a lot of talk about AI and retail these days, but the truth is, people still want to feel like someone’s looking out for them. The designer’s job isn’t just to make things efficient or smart—it’s to make them helpful, honest, and human.

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Lance Shields Lance Shields

Designing for Dragons: The New Rules of AI UX

The old UX maxim was "Don't make me think." The new AI UX maxim is "Please, for the love of all that is holy, think a little bit before trusting what this very convincing machine just told you." We're workshopping a shorter version.

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