Lance Shields Lance Shields

Designing for Trust, Not Just Transactions

There’s a lot of talk about AI and retail these days, but the truth is, people still want to feel like someone’s looking out for them. The designer’s job isn’t just to make things efficient or smart—it’s to make them helpful, honest, and human.

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Lance Shields Lance Shields

Saltwater Therapy

Twenty years of surfing gave me an unexpected advantage in my job search. Patience through flat spells, resilience after getting pounded, the ability to read conditions and position myself strategically—turns out these aren't just surf skills, they're career skills.

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Lance Shields Lance Shields

Designing for Dragons: The New Rules of AI UX

The old UX maxim was "Don't make me think." The new AI UX maxim is "Please, for the love of all that is holy, think a little bit before trusting what this very convincing machine just told you." We're workshopping a shorter version.

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