What a Year of Writing 'Design Amplified' Has Taught Me
It started as a way to make sense of a chaotic year in design—AI hype, layoffs, shifting roles, and a career ladder that suddenly felt more like loose scaffolding. But looking back, it became something else: a record of what it feels like to design (and lead) at the start of a new era.
Stop Treating AI Like Cheating on Your Homework: A Playbook for AI-Native Design Teams
In 2026, as AI becomes standard in everyday tools, the real edge will go to design teams that stop treating it like cheating and build truly AI-native ways of working.
Designing for Trust, Not Just Transactions
There’s a lot of talk about AI and retail these days, but the truth is, people still want to feel like someone’s looking out for them. The designer’s job isn’t just to make things efficient or smart—it’s to make them helpful, honest, and human.
Designing for Dragons: The New Rules of AI UX
The old UX maxim was "Don't make me think." The new AI UX maxim is "Please, for the love of all that is holy, think a little bit before trusting what this very convincing machine just told you." We're workshopping a shorter version.
The Creative AI Paradox: Threat, Tool, or Renaissance?
The battle for the soul of human creativity is happening right now, and it's moving at a pace that would make even the most jaded techno-optimist's head spin.
The Rise of the Super IC Designer: A Revolution at the Intersection of Craft and Vision
Explore how the Super IC Designer—a strategic, hands-on design leader amplified by AI—redefines innovation without ever becoming a manager.
Ship Yourself: How Designers Are Creating New Careers
Careers aren’t ladders anymore — they’re products you create, iterate, and launch. Here’s how designers are doing it after layoffs.
Designing AI with Purpose: My MIT Certification & Capstone on MemoryMate
I just completed MIT's AI certification and built MemoryMate for seniors. Here's what I learned about creating AI that works with humans, not just for them.
Signals in the Noise: What Q1 2025 Tells Us About UX Hiring
An inside look at what’s really happening in UX and product design right now—and what it means for your next move.
Leadership Isn’t About Waving a Baton—It’s About Showing Up When It’s Hard
Leadership isn’t always about being the loudest voice in the room or having a fancy title. Sometimes it’s just about showing up, doing the hard stuff, and giving a damn about the people around you.
Roy Amara’s Long Shadow: The Futurist Who Saw AI Coming
AI is in its hype phase now—big promises, bold claims—but history tells us the real transformation will take longer and be much bigger than we expect.
Career Karma: Why Leaders Learn, Network, and Publish
Learning, networking, and publishing: three essential practices that build lasting Career Karma for leaders navigating today's unpredictable professional landscape.
The Creative Courage Manifesto: Breaking Free from a World Optimized for Sameness
Design is losing its edge. Creativity is being crushed under the weight of algorithms, templates, and endless A/B tests. It’s time to stop optimizing for sameness—and start designing for impact.
Digital Déjà Vu: From Dot-Com to AI, A Designer’s Tale of Two Revolutions
From dot-com to AI, design leadership feels like déjà vu. In '99 we wondered if every business needed a website. Now we debate if every product needs AI. Same questions, new era.
To new beginnings and a bright year ahead
I believe there are more opportunities than ever to help companies succeed with great design. And I am excited as ever about where my career can take me.