I’ve led design teams for more than two decades, but I’ve never been comfortable leading from a distance. I work best on difficult, ambiguous products where design, product, and engineering need to figure out the direction together. I focus on hands-on ownership of hard problems, partnering closely with product and engineering to turn emerging capabilities into usable, trustworthy experiences.

I recently served as a Design Director at Walmart, helping shape AI-powered shopping journeys across high-traffic eCommerce experiences used by hundreds of millions of people. My work included designing multimodal and generative interactions that improved discovery and task completion, with an emphasis on interaction patterns, feedback loops, and human judgment over novelty.

Previously at Adobe, I founded the company's first international design team from scratch, taking Adobe XD and mobile creative tools into Japan, Korea, and Taiwan, and partnering with Alibaba and Tencent to bring Creative Cloud into their ecosystems. From there I joined Adobe Express and led design for AI-powered creative tools and extensibility platforms, driving millions of new users through SDK integrations and cross-product workflows that accelerated Adobe Express growth. While I've led teams and set product vision, I've always stayed deeply hands-on, prototyping working concepts, shipping code when needed, and closing the distance between idea and reality faster than traditional design processes allow.

I also lead Raft, the product and brand design consultancy I founded to help startups and enterprise teams shape product strategy and design AI-enabled experiences. Through Raft, I’m developing Keel, an AI-powered tool for managing brands and design systems.