I design products people love at scale
Design Director and Principal Designer with 20+ years leading product design across AI-powered consumer marketplaces, enterprise platforms, and creative tools.
Currently seeking Director and Principal Product Designer roles. Let's connect.
20+
540M
Years Experience
Users Reached
10+
415%
Awards Won
MAU Growth
Latest Work
Walmart's Multimodal AI Shopping
Led multimodal, next-generation shopping, design for 540M customers—integrating voice, photo, and video search with personalized fashion recommendations and AR visualization to transform product discovery from TVs to apparel.
Password protected — use portfolio password
Adobe's AI-Powered Image Editor
Featured Work
Led design strategy for Adobe's Intelligent desktop editor, making professional image editing accessible to non-creative users through contextual AI assistance and one-click GenAI enhancements.
I led design strategy for Adobe Express’s enterprise extensibility platform, integrating AI-powered workflows into embedded 1P and 3P products and a developer-facing plugin marketplace that drove 114% MAU growth and doubled platform engagement.
Adobe Express Enterprise Platform
Biggest Impact
Design Amplified
My thoughts about the future of design, leadership, and emerging technology.
When I see a problem, I build something.
After a few decades reviewing portfolios and making hiring decisions, I kept noticing the same gap — talented designers getting passed over for reasons nobody ever told them. So I started building a fix.
Dreaming in Design is an AI-powered portfolio reviewer trained on real hiring criteria. Honest feedback, specific to your role and level. No generic tips. No $999 audits.
“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”
Aubrey Cattell, VP Product at Adobe
Lab:
Ship Yourself Cards
Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.