I lead design at the intersection of AI, scale, and craft

Design leader with 20+ years leading product design across AI-powered consumer marketplaces, enterprise platforms, and creative tools. I design the strategy and build the product.

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About Me

20+

540M

Years Experience
Users Reached

10+

415%

Awards Won
MAU Growth

Latest Work

Walmart's Multimodal AI Shopping

Led multimodal, next-generation shopping, design for 540M customers—integrating voice, photo, and video search with personalized fashion recommendations and AR visualization to transform product discovery from TVs to apparel.

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Adobe's AI-Powered Image Editor

Featured Work

Led design strategy for Adobe's Intelligent desktop editor, making professional image editing accessible to non-creative users through contextual AI assistance and one-click GenAI enhancements.
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I led design strategy for Adobe Express’s enterprise extensibility platform, integrating AI-powered workflows into embedded 1P and 3P products and a developer-facing plugin marketplace that drove 114% MAU growth and doubled platform engagement.

Adobe Express Enterprise Platform

Biggest Impact

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“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”

Aubrey Cattell, VP Product at Adobe

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When I see a problem, I build something.

After a few decades reviewing portfolios and making hiring decisions, I kept noticing the same gap — talented designers getting passed over for reasons nobody ever told them. So I started building a fix.

Dreaming in Design is an AI-powered portfolio reviewer trained on real hiring criteria. Honest feedback, specific to your role and level. No generic tips. No $999 audits.

See What I'm Building

Design Amplified

My thoughts about the future of design, leadership, and emerging technology.

Blog
Dreaming in Design
Dreaming in Design

The design job market is recovering. Most designers don't know it — and even if they did, their portfolio still isn't ready. This is what the research showed me, why I decided to build something about it, and what I still don't know.

How I Use AI
How I Use AI

The designers who thrive in the AI era aren't just fluent with the tools—they know exactly where human judgment takes over. This is my journey from cautious observer to AI-native practitioner, learning what to collaborate on and what to protect.

The Market Punishes Guessing
The Market Punishes Guessing

Product design without user input is guessing. Product strategy without validated intent is theater—polished, fast, and convincing, until the market punishes you for building the wrong thing beautifully.

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Lab:

Ship Yourself Cards

Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.

Making of the App

I’d love to hear from you.

Contact Me