I design products people love at scale
Design Director and Principal Designer with 20+ years leading product design across AI-powered consumer marketplaces, enterprise platforms, and creative tools.
Currently seeking Director and Principal Product Designer roles. Let's connect.
20+
540M
Years Experience
Users Reached
10+
415%
Awards Won
MAU Growth
Latest Work
Walmart's Multimodal AI Shopping
Led multimodal, next-generation shopping, design for 540M customers—integrating voice, photo, and video search with personalized fashion recommendations and AR visualization to transform product discovery from TVs to apparel.
Password protected — use portfolio password
Adobe's AI-Powered Image Editor
Featured Work
Led design strategy for Adobe's Intelligent desktop editor, making professional image editing accessible to non-creative users through contextual AI assistance and one-click GenAI enhancements.
I led design strategy for Adobe Express’s enterprise extensibility platform, integrating AI-powered workflows into embedded 1P and 3P products and a developer-facing plugin marketplace that drove 114% MAU growth and doubled platform engagement.
Adobe Express Enterprise Platform
Biggest Impact
My design career spans three continents—from founding an award-winning agency to leading innovative product design at Adobe and Walmart. I've designed for everyone from Chanel to Chase, startups to Fortune 500s, always focused on making complex technology feel effortless. Want to know more about my journey?
Hi, I'm Lance.
Design Amplified
My thoughts about the future of design, leadership, and emerging technology.
“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”
Aubrey Cattell, VP Product at Adobe
Research:
Ship Yourself Cards
Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.