Design leader passionate about impactful AI product experiences.
Skilled at building human-centered tools, AI-first apps, and extensible platforms, I aim to turn bold ideas into measurable business success.

Adobe AI Image App
Featured Work
I led design and strategy for Adobe's new AI-first desktop app, transforming complex image editing into “one-click magic” that help everyday users create stunning images with the power of AI.
Explore my award-winning career path from product designer to design leadership, spanning roles at Walmart and Adobe, founding a design agency, leading AI-first design, and enterprise software.
Hi, I'm Lance Shields.

Doubling Express Users
Featured Work
My strategy and leadership on the Express Extensibility team delivered 114% growth of Express MAU through embedded editors in 1st and 3rd party apps. I also led design of the Express plugin marketplace to increase Express engagement.
Design Amplified
Blog exploring the future of design leadership, career reinvention, and AI innovation.

Featured Work
Modere eCommerce
I adapted Modere’s global brand to meet Japanese expectations—reworking content and UX, PDP detail to align with local preferences for depth, trust, and clarity. I directed design to position Modere as a premium wellness brand

“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”
Aubrey Cattell, VP Product at Adobe

Research:
Ship Yourself Cards
Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.