Design leader passionate about impactful AI product experiences.

Skilled at building human-centered tools, AI-first apps, and extensible platforms, I aim to turn bold ideas into measurable business success.

Adobe AI Image App

Featured Work

I led design and strategy for Adobe's new AI-first desktop app, transforming complex image editing into “one-click magic” that help everyday users create stunning images with the power of AI.

Explore my award-winning career path from product designer to design leadership, spanning roles at Walmart and Adobe, founding a design agency, leading AI-first design, and enterprise software.

Hi, I'm Lance Shields.

Doubling Express Users

Featured Work

My strategy and leadership on the Express Extensibility team delivered 114% growth of Express MAU through embedded editors in 1st and 3rd party apps. I also led design of the Express plugin marketplace to increase Express engagement.

Design Amplified

Blog exploring the future of design leadership, career reinvention, and AI innovation.

Featured Work

Modere eCommerce

I adapted Modere’s global brand to meet Japanese expectations—reworking content and UX, PDP detail to align with local preferences for depth, trust, and clarity. I directed design to position Modere as a premium wellness brand

“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”

Aubrey Cattell, VP Product at Adobe

Research:

Ship Yourself Cards

Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.

I’d love to hear from you.