Modere eCommerce
I partnered with Modere to reimagine their Japanese eCommerce experience—shifting it from a transactional site to a community-powered wellness platform. The redesigned Modere.co.jp combines personalization, intuitive discovery, and authentic storytelling to meet the holistic needs of modern Japanese consumers.
Problem
Japanese eCommerce lacked personalization and trust-building for wellness shoppers.
Solution
Redesigned platform with engaging discovery and community content to boost engagement.
What I Brought
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As Design Director, I led the strategy to make wellness shopping more intuitive—designing personalized journeys that reflected user goals, preferences, and cultural context.
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I adapted Modere’s global brand to meet Japanese expectations—reworking content, UX, and PDP detail to align with local preferences for depth, trust, and clarity. I also directed a premium UI style to position Modere as a credible wellness brand in a competitive market.
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Collaborated across product, engineering, and content to align business goals with user needs, integrating community, trust, and commerce into the core experience.
Outcomes
The redesigned platform exceeded expectations—boosting both engagement and conversion while reinforcing Modere’s credibility in the Japanese market:
+45% repeat engagement through community content and personalized journeys
+30% increase in conversion driven by simplified navigation and tailored recommendations
Elevated Modere.co.jp into a trusted destination for digital wellness, blending technology and humanity
