Fitbit In-Store App
As a design leader and founder at UX agency iiD, I partnered with Fitbit to create an interactive in-store experience that educated shoppers and boosted engagement. With the wearables market still emerging, many consumers struggled to differentiate devices and understand their value. I led the design of a digital tool that simplified product selection while showcasing Fitbit’s full range in an intuitive, compelling way.
Problem
Consumers struggled to understand Fitbit’s product lineup and differentiate devices in-store.
Solution
Interactive iPad app that educates shoppers, simplifies selection, and enhances engagement.
What I Brought
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As design lead, I established the UX strategy and explored three key approaches: a streamlined product path, an experience-driven journey highlighting Fitbit’s impact, and an immersive, video-led narrative. Through rapid iteration, I balanced clarity, engagement, and conversion to create an effective customer experience.
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I developed a structured, linear narrative using dynamic visuals, animated type, iconography, and video to guide customers seamlessly. My focus was making the experience intuitive and engaging—helping users quickly understand Fitbit’s lineup while enabling deeper exploration. The result was an app that both educated and inspired action.
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I worked closely with Fitbit to craft a bold visual direction, blending brand assets with fresh typographic and illustrative elements. The final interactive experience reinforced Fitbit’s identity while elevating in-store engagement.
1000+
stores used the app nationwide
at Best Buy and Target locations across the U.S.
30%
increase in customer interactions
with Fitbit products in-store leading to purchase
Outcomes
The Fitbit In-Store App launched to widespread acclaim, rolling out in over 1,000 Best Buy and Target locations across the U.S. within just three months.
Its success led to rapid expansion into Canada and global markets.
The app became a centerpiece of Fitbit’s Consumer Electronics Show booth, showcasing the brand’s innovation on an international stage.
