Adobe Express as a Platform
Adobe Express, Adobe’s AI-powered creative platform, redefined content creation for users worldwide. I led three teams in the design of AI-driven tools, mobile-first design, internationalization, accessibility, the design system, creativity in the classroom, and integrations with partner apps. Through our platform approach, our work led to over 70% of the growth of Express.
Problem
How to make AI-powered, professional-quality design accessible to a broader audience through an intuitive platform.
Solution
Led design of AI-driven tools, collaboration, and mobile, positioning Adobe Express as a top competitor to Canva.
What I Brought
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Brought the design vision for Express extensibility and first and third party integrations to expand creative Express capabilities as a platform.
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I led the Express team dedicated to making Express accessible to everyone everywhere through internationalization, accessibility, design systems, and mobile-first design.
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We designed a quick and easy content creation app for education — free for K-12. The team was tasked with creating personalized experiences for teachers, students and admins. Express is used by 2.3M students in classrooms on iPads and Chromebooks.
Express for Education
We designed a quick and easy content creation app for education in Express — free for K-12. The team was tasked with creating unique experiences for teachers, students, and admins. 2.3M students use it every month.
250%
growth in monthly active users (MAU)
450M
exports per month, solidifying its adoption
Outcomes
3 million new users in one quarter through the Express-Acrobat integration
2024 Webby Award for Best AI All-in-One Creative App, recognizing its impact in AI-driven design
By fostering collaboration across design, product, and engineering, I ensured Adobe Express met evolving user needs and set a new standard for AI-enhanced creativity.
