LegalOn’s AI Brand Platform

LegalOn, a leading Japanese legal AI company, was expanding beyond legal tech into a broader suite of AI-powered business products. I partnered with the Chief Design Officer and teams in Tokyo and the U.S. to create On Technologies — a new global corporate brand and product platform built to support LegalOn, SalesOn, CorporateOn, WorkOn, CXOn, DealOn, and GovernOn.

Problem

LegalOn needed to evolve from a successful legal AI product company into a broader global AI platform across different markets.

Solution

I created a scalable brand and product architecture built around the “ON” concept: always on, always intelligent, always working.

What I Brought

  • I bridged Japanese and U.S. teams through direct collaboration, Japanese-language communication, and shared design direction across brand, product, and marketing.

  • I extended LegalOn into On Technologies, creating a flexible system where each product shared the ON lockup while using its own color palette and product identity.

  • I helped shape product and dashboard concepts for AI-powered business workflows, balancing enterprise trust with a more modern, scalable product experience.

  • I led brand guidelines, website pages, product screens, pitch decks, templates, motion design, 3D design, photo art direction, Japanese and English font selection, brand management tool setup, and AI tools training.

ON Mark.png
ON Icon.png
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Product Design.png
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Brand Video

As a key part of the rebranded On Technologies website, I scripted, designed and edited a short brand video to tell the full story of the AI company. I created it for both English and Japanese versions for the their hero area of the home page.

“Lance moved seamlessly from strategy to execution, shaping the system while bringing strong craft to every touchpoint.”

Rin Yano, LegalOn’s Chief Design Officer

Outcomes

  • Launched a new global brand platform for On Technologies.

  • Extended LegalOn into a seven-product AI business suite.

  • Created a scalable identity system across corporate, product, web, pitch, and marketing materials.

  • Designed website and product concepts that made the company’s AI platform vision easier to understand.

  • Helped align Japanese and U.S. teams around one global design direction.

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