I lead AI product design at scale
Design Director with 20+ years leading AI-first products across consumer marketplaces, creative tools, and enterprise platforms
Currently seeking Director and Principal Product Designer roles. Let's connect.
20+
540M
Years ExperienceUsers ReachedMIT
415%
AI Product DesignMAU Growth
Latest Work
Walmart's Multimodal AI Shopping
Led multimodal AI shopping design for 540M customers—integrating voice, photo, and video search with GenAI fashion recommendations and AR visualization to transform product discovery from TVs to apparel.
Password protected — use portfolio password
Adobe's AI-Powered Image Editor
Featured Work
Led design strategy for Adobe's AI-powered desktop editor, making professional image editing accessible to non-creative users through contextual AI assistance and one-click GenAI enhancements.
My design strategy and leadership on the Express Extensibility team delivered 114% growth of Express MAU through embedded editors in 1st and 3rd party apps. I also led design of the Express plugin marketplace to increase Express engagement. My strategy effectively doubled the MAU of Express.
Adobe Express Extensibility Platform
Biggest Impact
My design career spans three continents—from founding an award-winning agency to leading AI product design at Adobe and Walmart. I've designed for everyone from Chanel to Chase, startups to Fortune 500s, always focused on making complex technology feel effortless. Want to know more about my journey?
Hi, I'm Lance.
Design Amplified
My thoughts about the future of design, leadership, and AI innovation.
“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”
Aubrey Cattell, VP Product at Adobe
Research:
Ship Yourself Cards
Ship Yourself Cards is a helpful card deck app researched, designed, and coded using AI tools to help designers of all levels build momentum, tell their story, and navigate career transitions with confidence.